About Birdy

Intelligence that moves
when the world does.

We work with everyone who funds, runs, or delivers sustainability work.
You see any company product by product, from its public record, with nothing needed from the company: where policy, reputation, and competitors move its sales, and where the money can do the most next.

Then which projects close the gap, and which partners can support them. And the analysis keeps running, so when priorities change, the plan changes with it.

birdy/ˈta:.zə/ · NOUN · ARABIC & HINDIFresh; new; just-arrived.Of intelligence: not stale; current to the moment policy moves.

Why we exist

The solutions exist.
Which ones fit your priorities
is the hard part.

Our aim: when the money moves, help it move to
advance the more sustainable outcome.

106,000+solutions, indexed. Rules create the demand for them.

728use cases they are mapped to, each a project in the language of business.

Yoursthe ones that answer your priorities, product by product, mapped for you.

Use cases translate sustainability, technology, and science into the language of business. The 728 use cases are mapped to the UN Sustainable Development Goals, and the 106,000+ solutions are mapped to the use cases. So one analysis shows what a project does to revenue and which goals it serves.

Who it is for

For the people who carry sustainability.

If you carry sustainability, you answer for outcomes across the whole business, often with little of the budget to deliver them. This is built for you.

A Birdy analysis speaks the language a CFO, a board, or an investment committee funds in: sales moved, product by product, and who has to act. So the people who carry sustainability can take it into the rooms where the money is decided.

EnterprisesInvestors and lendersAdvisors and consultantsSolution providersIndustry coalitionsCities and governmentsUniversitiesNGOs and non-profits

You see the opportunities, ranked.
You make the call.

A HUMAN DECIDES, ALWAYSThe analysis ranks and shortlists. It does not choose.

Someone who knows where the public record diverges from internal strategy makes the call, by design.

WITH YOUR ADVISORSNot around them.

If you work with an advisory team, their work gets faster.

ONE ANALYSIS, FRAMED FOR EACH TEAMEach gets the Playbook they can act on.

A deal team, an operating partner, and a company’s sustainability lead need different things from the same evidence.

Why it can be believed

A blank is a finding.

Most tools hand you a picture with no blanks in it, because they read against specific frameworks. Birdy marks each blank as a finding. A blank often points to where the opportunity is.

Sourced

Where each data point came from, and the day we read it.

Dated

Every obligation current as at a stated date, not an alert feed.

Declared

Where the record is silent we say so, including conclusions we decline to draw.

The founder

Mary Wilson

FOUNDER AND CEO

Mary has spent more than fifteen years in power and utilities: at eMeter, Opower, and Sensus, then at AWS, where she was Founding Head of the Sustainability and Climate Tech global segment and global segment lead for Power & Utilities. There she mapped hundreds of climate solution providers using manual tools like Excel and Asana. That work is where Birdy started.

She is a founding member of the Net Positive Advisory Panel, led by Paul Polman and Andrew Winston, a graduate of Stanford’s Doerr Sustainability program, and part of UBS’s Project Female Founder, 2025 cohort.

Mapped that way, it worked: the right solution matched to the right need moves a whole programme forward. But a map built with manual tools is out of date the week it’s finished. Birdy does that work AI-native and always running. It reads policy, company records, and more than 106,000 indexed solutions as they change, so the work that once took months of manual mapping now surfaces more insight, sooner, and moves straight into projects with owners and dates. People still make every decision.

Book a call with Mary

Our colors

Two colors, two layers.

Our colors come from the climate stripes, made by climate scientist Ed Hawkins in 2018. Each stripe is one year of the world’s average temperature, from 1850 to 2025, running from cool blue to hot red as the world warms.

Global warming stripes, 1850–2025. Graphic: Professor Ed Hawkins, National Centre for Atmospheric Science, University of Reading. Data: UK Met Office. Licensed CC BY 4.0. See the stripes for your own country at showyourstripes.info

Every Birdy analysis uses the same two ends.

Blue

Value creation and opportunity

Where capital can work hardest, which projects are ready, and who can deliver them.

Red

Risk mitigation

Which rules bite, when they bite, and how much revenue they touch.

The stripe under our headlines runs from red to blue: from the risk you face to the opportunity you can take.

Responsible AI · SAFER

Built to be audited.

How SAFER governs every analysis

Every analysis carries its source and retrieval date. Our AI is governed by SAFER, Earth51’s Responsible-AI framework, operationalized by Birdy, with a human in the loop.

Intelligence that moveswhen the world does.

The solutions exist.Which ones fit your prioritiesis the hard part.